Battlegrounds of “Good”: the Cold War and its ideological aftermath in American activism

It’s 2015, and American Capitalism has won.

President Obama shakes hands with Cuban President Raul Castro, announcing the end of a 53-year embargo.
PABLO MARTINEZ MONSIVAIS/AP

Last Friday, President Obama shook hands with Cuban President Raul Castro, announcing the end of a 53-year-old embargo that has punished, for more than half a century, this small Caribbean country for its Communist sympathies and its Cold War alliance with the USSR.

Much of this punishment has probably been unnecessarily harsh. After the fall of the Berlin Wall in 1989, it was already clear that America had won. The Soviet Union crumbled from the inside, and had been crumbling all along. Secrets were spilled of the horrors of Soviet gulags, of how China’s Great Leap Forward left maybe 18 million, maybe 32.5 million, people falling backwards into their graves – and very quickly, the hippie glow of ideal Communism, crumbled into disillusionment. That idealism, which caused quite the Red Scare in the 60s, now seems like a silly thing to have been so worried about.

After all, according to the leading neoliberal doctrine of our day, any tampering of the state in markets leads to inefficiencies, so the best thing to do is to leave well enough alone, and let corporations maximize their “comparative advantage” by dutifully pursuing their self-interest, for the greater profit of all. (Signed with love, Milton)

Freedom has been America’s mantra – free markets and political freedoms – “they hate us for our freedoms,” we declared, even as we marched our troops into Baghdad and Kabul. Dictatorship is the great enemy. Communism,  which is necessarily autocratic, must be contained and defeated, lest it spread like a disease across the planet. We quarantined Cuba like a disease, injected our American medicine by night into Nicaragua and Guatemala, thrashed about feverishly in the juggles of Vietnam, and when that proved to be unwise, we conjured up a much more potent medicine: financial loans and economic doctrines, direct from Chicago to Chile, the institutionalization of “development” and the popularization of “human rights.”

The idea of “human rights” arose in the afterglow of blitz-torn battlefields, and like much of Europe, was sponsored with the American seal of approval, and budgeted in with the Marshall Plan.
As long-suffering heroes like Vaclav Havel took leadership after decades of war-torn trauma, there was a weariness against more bloodshed over ideology; rather, human rights were supposed to be “non-ideological.” That is, they do not challenge class hierarchies or global inequalities. The predominant focus of Human Rights doctrine has always been about “indisputable” political and civil liberties of the “American freedom” variety, not the more controversial economic or socio-cultural demands for equitable distribution of wealth (which sounds way too much like “ideological” Communism, God forbid.)

last utopiaAccording to historian Samuel Moyn, in his book The Last Utopia, the rise of human rights also signaled the fall of utopic Communism. Human rights takes on the voice of universalism, and claims to have roots in the humanist ideals of the Enlightenment. Some historians, such as Micheline Ishay, claim that the basis for human rights, the idea of a common moral code for all humankind, is seen in every civilization, from Babylon to China to the U.S. Constitution. Yet according to Moyn, this claim to universalism is a reconstruction of “human rights,” which would be better understood in historical context, as a Western (American-led) response to the challenges of the Cold War and the World Wars, which more than anything took predominance during the Carter administration’s diplomatic efforts abroad. The seemingly “neutral” language of human rights is now the dominant vocabulary for justice work across the globe, replacing other vocabularies for justice such as Marxism and anti-colonialism / anti-imperialism. While this language is useful in articulating political oppression and empowering marginalized people to stand up against the state, it is also important to take note of where the language of human rights is less effective, in challenging corporations and economic inequality. Moyn warns us that it is important to consider what other utopic visions have been replaced by the dominant vocabulary of “human rights.”

Human rights plays so nicely with money-based solutions like “corporate social responsibility” and “social entrepreneurship.” Like the investment side of global Capitalism, human rights crosses borders and functions internationally, bringing attention to  wrong-doings of the state to be judged before the international community of the United Nations. It prioritizes the rights of the individual, and can serve as a powerful platform for individuals to raise complaints against their own governments before a global audience. It also empowers wealthy countries to send Non-Governmental Organizations to do a kind of missionary work that weaker states seem to fail at supplying. It accomplishes all this with the pristine halo of “non-ideological” and indisputable charity.

However, charity is a gift with strings attached. A charitable organization relies on an unequal relationship between the giver and the receiver, wherein the receiver is indebted to the giver. Nonprofits reliant on philanthrocapitalism and the current do-gooder ecosystem of grant-giving foundations, are ever in the service of paying gratitude. In this system of service provision, as money trickles down from top to bottom, from the first world to the rest of the world, from corporations to the poor – leaving a trail of expensive human rights conferences, fat salaries, hotel rooms and all-inclusive breakfasts –  there is a cookie trail, with the ones closest to the money grabbing the biggest crumbs. In this trickle-down model of social change, grassroots movement-building is coopted by saviors with expensive backpacks. As voluntary mutual aid and neighborhood associations become professionalized, and plugged into the ecology of philanthrocapitalism, they become reliant upon an elite system for resources and legitimacy, and become less and less able to challenge that system in any meaningful way.

American Capitalism has won by bribing all its opponents into sweet submission. However, not everyone is taking the bait. The Revolution Will Not Be Funded

In America, human rights is not the only vocabulary for social justice. The other, more radical, vocabulary that has been gaining power in the U.S. is the vocabulary of People of Color (POC) Feminism and queer theory – not the gilded, superficial snarkiness of corporate feminism, but the kind of feminism led by women of color, which challenges the American enterprise from within: its for-profit prison system, its racially segregated underclass of low-wage workers, its educational inequality as systemic oppression, and its corrupt electoral system of sham-democracy and corporate rent-seeking.

POC feminism, the second most dominant vocabulary of justice in the U.S., provides a stronger connection to other vocabularies of popular movements rooted in the global South: the anti-imperalist and nationalist movements of Latin American and Africa in the 1950s, and the Marxist ideas of class struggle and economic oppression. However, it also has its points of weakness in the conundrums of “strategic essentialism,” the impossibility of true “representation” in identity politics, and the reinforcement of essential oppressions linked by definition to groups of people who selectively benefit from affirmative action policies. Like many other theoretical systems of thought, the academic language of feminism takes an elite form, and is most often propagated among students in wealthy private colleges, rather than rising more organically out of the lived experience of working people. The anti-Capitalist idealism of this language often contradicts the day-to-day resource needs of working people, who are beholden to the monetary system for survival. Given the dominance of neoliberal Capitalism, it is usually more pragmatic for activists to speak the language of economic policy than the language of radical theory. However, selling out entirely to the language of philanthrocapitalism in the name of “pragmatism” also feels like it is not demanding enough – and the structural injustice of racist criminal law and asymmetrical trade agreements require much stronger demands for change. What language should I use, and when?

As a Chinese-born immigrant, growing up in New York City public housing, I am one of the lucky recipients of selective non-profit aid from an affirmative action organization called Prep for Prep, which took me out of an underfunded public school and placed me on scholarship in an elite private school. Prep for Prep is often critiqued for selectively helping a few students out of an unjust educational system, and assuaging the guilt of a few private schools and universities that recruit from this small pool of the “privileged poor,” but failing to challenge the greater system, or devote its resources to improving public education for all.

While I agree with this critique of Prep for Prep, I am also grateful for the enormous gift that this nonprofit brought to me. That said, due to this unearned gift, my self-definition has been strongly shaped from a very young age by attempts to rationalize that gift – which required believing firmly in the narratives of “strategically essential” identity. I needed to believe in structural racism in order to feel justified in taking the scholarship I was given in compensation. I needed to believe in racism to feel entitled to receive special help. And now that I have received this help, I need to believe that my body and my life can be an instrument towards fighting that racism, so that the investment in me will not have been in vain.

During high school, I participated heavily in radical Asian American activist groups, whose “political consciousness education” programming for youth took the code name of “leadership development” – which seemed to me at the time like a necessary boost for college applications. This leftist “political education” involved inculcating Marxist and feminist ideas of oppressor/oppressed binaries along a spectrum of categories, from race, gender and class, to age, ability, and sexuality – all in rather reductionist terms.

Thus, without really knowing it, I was recruited from a very young age into a long-standing political battle rooted in the previous century, between an increasingly neoliberal American state and a handful of NYC people of color organizations, still fighting the good fight of a rapidly weakening Marxist left.

My life has been so strongly shaped by the messaging of these organizations, and the impact of affirmative action policies on my education, that it is difficult, at times, for me to question the primacy of  identity politics. When I entered college, I felt a strong sense of duty to “give back” to my community. The first place I looked to “do Good” was the Earth Institute at Columbia University, and its director, Jeffrey Sachs, whose Millenium Development goals at the UN seemed like an unerringly “Good” path. Yet, no sooner was I introduced to the ideas of Sachs, I was confronted with equally enthusiastic criticism against Sachs for his “White Man’s Burden” attitude towards economic development, and his previous failings doling out “shock therapy” in Russia while working for the IMF.

Suffice it to say, I was so confused by the contradiction between the “economic development” view on doing good in the world via charitable “social entrepreneurship”, and the “radical” anti-Capitalist and “critical race theory” view on social justice, which demanded power not charity. I knew that I wanted to dedicate myself towards doing meaningful work in service of making things better for people in some way, but after my first year of college, I had no idea which was the “right” direction to turn. I was left thoroughly cynical and disillusioned by these competing vocabularies of justice.

At this point in my life, I lean left towards the second, more radical mode of thinking – not just Keynesian economics, but a kind of Naomi Klein shock doctrine of disaster Capitalism and an Audre Lorde prescription about not using the Master’s tools…

I am currently training to be a community organizer through a program that emphasizes “capacity-building” rather than service delivery. The mission of the program is “to create a just and equitable society and the diverse leadership to sustain it.” This is a bold mission towards equity, which seeks to support movement-building that challenges existing power structures, so that “diverse” and historically marginalized groups of people in this country can lead structural change.

As a prison abolitionist and an advocate for open borders and migrant labor rights, I am a firm believer right now in the importance of structural change that is led by a strong populist base – one that goes beyond the superficial charity of heroic nonprofits led by privileged white philanthropists. That said, I am not without fear of the tragedies of history – of the mistakes of Communism and the great human cost of populist struggles in the last century. I am afraid of causing harm upon the “everyday” poor people who want merely to live “regular” lives, work hard and raise families – who are not interested in activism, and whose beliefs are not well represented by the “activists” who claim to speak for them. Often, I am afraid of the reductive and alienating nature of identity politics, and disgusted by the hypocrisy of “minority elites” who self-appoint to represent their communities without truly connecting to their base. Even more so, I am afraid of usurping the voices of already silenced peoples, and exposing these people to risk in the face of entrenched oppression, against powerful interests which can do unthinkable violence upon their opponents. I am afraid of the retaliation of the oligarchic superclass, not for my own sake because I seem to have already resigned myself to the life of being a pawn for the movement that created me – but for the “everyday” people who should not have to suffer from the failure of our movement, should we fail. And of course, as history indicates, populist movements fail often and fail tragically.

I am afraid of bloodshed. I am not a militant. I recognize that the world we live in is a mix of Capitalism and socialism, and it is complex and never “pure.” I recognize the troubling failures of theory to capture that complexity, and I recognize that real social change must be done slowly and steadily, or people will get hurt in the process. I want to build alternatives for living in community within the dominant system – nurturing spaces that heal people, and valorizes all the qualities of human life that are undervalued under neoliberalism. I want to do this without becoming isolationist in my utopianism, and without neglecting the bigger picture of pushing for greater structural change for all people outside my immediate community.

And what role could I hope to serve in this movement-building? What should my work be? Prep for Prep left me in the trenches of No Man’s Land, between the rich and the poor, neither elite nor underprivileged. I am well-educated, and I have grown up with personal connections to some very wealthy and powerful people and institutions. I am a banana, more American than Chinese, and even though I grew up poor in public housing, my educational privilege makes me feel separated from other people in my neighborhood. Though my parents have worked in restaurant work and domestic work, I personally do not feel I can speak for the working poor, since even though I live below the poverty line now, I still feel privileged to be paid to organize.

Rinku Sen

Writer and activist Rinku Sen of Colorlines wrote in the first chapter of her book, Stir It Up: Lessons in Community Organizing and Advocacy, that in order for the left to revitalize itself, there needs to be considerable base-building among the working poor, accompanied by supportive intellectual work:

“The most important goal is increasing our organizing to build new constituencies of progressive activists among people in the most desperate straights. Such direct action organizing needs to be accompanied by substantial research and media capacity – intellectual resources…Our increased intellectual capacity should allow us to reframe key debates and influence public opinion….Progressives need to take a lesson from the New Right – its disciplined organizing, attention to ideas, willingness to lose battles in order to win the war, apparent unity in messages and political goals….Regaining that ground requires that progressive organizers turn their attention to ideological work without delay in order to articulate a set of values that will help win back the constituencies that are rapidly losing to the right.”

Although I love organizing, cherish my one-on-one relationships, and value bringing people together by creating warm, nurturing community spaces – I am, above all, a bookish person, who is more introverted than extroverted. I feel better suited to providing what Rinku Sen calls “intellectual support for movement-building,” rather than inserting myself directly into identity-based organizations that are composed of people “in the most desperate straights,”or claiming membership among the working poor.  I never feel “representative” enough, even (and especially) as a sex worker and former domestic worker / restaurant worker / dabbler in construction work – though I think often about what it means to be a good ally. Somehow, the politics of self-advocacy sometimes seems for me too reductive and dangerously narrow, though I defend its use for others. When it comes to community organizing, as much as I believe that people need to organize “for themselves,” I am also wary of falling into the double-think trap of “strategic essentialism.” I strongly believe that the role of a community organizer is to put others before her/himself, to build platforms for direct advocacy, but then to take a step back by focusing on supporting others. The ultimate work of community organizing is to make your organizing redundant and your organization no longer necessary; and not to leech on to the problem like so many NGO’s do. In my work as a community organizer, I want to stay behind the scenes as much as possible, and serve with as little ego as possible. While I acknowledge how impossible this goal is in practice, given the way campaigns are strategized from both top-down and bottom-up, I think it is important for a community organizer to try their best to minimize their “self” (or, as they say in post-gonzo journalism, be as fair and “objective” as possible, while acknowledging your “standpoint” and the limitations of your fleshly lens) – even while you actively support the primacy of self-advocacy for others.

After all, strategic essentialism is a tool, and we must never forget that this tool was built to be temporary, and even with the moderating efforts of intersectional theory, this analytical tool could become a gravestone instead – a ceiling for progress – when it takes on the identity of the oppressed with a definitive permanence.

In general, I would prefer to do the capacity-building work of technological, media and research-based, archival and analytical support – that could benefit the people who are organizing for change, according to their own experiential analysis, and I am committed to doing so without the self-serving ego of academia, which so often coopts community knowledge without giving anything back. In my activism, I would like to serve as a good librarian of sorts, like Che Gossett with IT skills, operating quietly outside the system, striving to build resources and infrastructure for nurturing spaces, but never to dominate them.

Here we are, at the height of a second industrial revolution, driven by the World Wide Web, and the world is ripe with possibility – we can be guided by the wisdom of history, and we can use history to disentangle the myths that have been naturalized, but we don’t have to be tied down by history or limited to the analyses of the past. In the words of historian Yuval Noah Harari, socialism was the biggest idea of the last century, and the reason why socialism was so impactful was that it was rooted in the present – it provided much needed analysis for all the technological changes of the day, during the industrial revolution, and it provided a vision for people based on present possibilities. Today however, I feel that many socialists are weighed down by analyses of the past, by an outdated sense of what class struggle and Marxist labor organizing ought to look like. But like a classic Marxist, I believe that technology is key in determining the relations of production, and the possibilities for resource creation and distribution, for movement-building and strategizing power, for staying relevant and navigating the unique challenges of our planet now. That is why I want to focus on technology and information – to ever be working towards harnessing these forces as a resource for popular movement-building and social justice.

https://soundcloud.com/intelligence2/yuval-noah-harari-on-themyths-we-need-to-survive

buckminster fuller
In a time of great technological change, when people’s jobs are rapidly replaced by machines, we need to divorce ourselves from the notion that people must do menial work in order to have a right to survive – there must be a movement for basic income – housing should be a human right, rather than merely a commodity to be traded on. In the face of enhanced reproductive technology, there needs to be a movement for changing family structures and restrictive gender roles. When there is enough food production and resources in the world for all people to live fulfilling lives without having to pay for it with “the sweat from their brow,” we need to abolish our antiquated ideas of “work” as tied to money, and money as tied to housing and food and economic survival, especially when unnecessary production in the name of economic growth occurs at the cost of environmental degradation – all to serve the orthodoxy of neoliberal economic doctrine even at its dangerous and irrational limits.

Capitalism has played a positive role in some ways, by incentivizing some technologies that have brought humanity to a place of greater material wealth and human welfare/health. To argue otherwise would be obtusely dogmatic. However this wealth is not evenly distribute and many people are suffering more than ever before. Now we need to work towards equity and the non-material, non-economic values of wellness, community/friendship, and artistic expression in peoples’ lives.

That said, here I am, at the height of this second industrial revolution – and I’m manically typing away, in isolation, on my MacBook Pro, even though I know the NSA could be watching, and even while I’m aware of all the Orwellian dangers, how Big Brother harvests my click-habits into the data warehouses of “evil marketing corporations” – how we are all slowly selling our souls, click by click, into the inevitable Matrix, wherein one day, our merciful robot overlords will drown us in virtual reality and exploit our brains for (very inefficient) battery power. Or something like that… I understand that technology is likely to be our greatest tool and greatest oppression. Nevertheless, I slothfully submit to my web-oppressors because the data privacy apps on Firefox are far too complicated or inconvenient, and I am not a savvy Linux user / cool hax0r bro, so I don’t even trust my own use of these tools most of the time; or maybe I’m just cynical. Or maybe, it’s because the dystopia I live in feels more Brave New World than 1984, which really just doesn’t seem all that bad yet, right now. And probably, when I’m done writing this post, I’ll share it on Twitter or Reddit, since my personal “soma” feels a bit like the dopamine rush of a Facebook notification, the ping of a Twitter mention, the upwardly mobile stats of a WordPress chart.

American Capitalism is winning hard – so much that even as we say “the revolution will not be funded,” we are simultaneously demanding that organizers be properly compensated for their work and their time. We are simultaneously critical of, and reliant upon, this “nonprofit industrial complex” – the Master’s tools; the hand that feeds, and becomes us.

I don’t know how to “create the revolution” or if revolution is truly what we need. What I do know is that there is no simple solution along ideological lines – that all solutions require material resources and fallible human energy, and all strategies must be tested and improved in particular contexts by particular people – I am not afraid of mathematics or scientific methodology (nor do I believe these are essentially “gendered” or “Capitalist” in any intellectually honest way – sorry feminist epistemology!) I am anti-theory and pro-empiricism when it comes to social change.

Most of all, I don’t believe in being manipulated to fight on the old battlefields of past generations, using old frameworks that may no longer apply, revering old gods or canonized prophets, playing for power at the price of people’s lives – Let the Communist Revolution and the Cold War pass now, in peace – I will not fight an army of ghosts, or spectres.

I am committed to the living.

corporate social responsibility: green revolution or greenwash?

Corporate Social Responsibility  —> This is the final paper from which the following blog post is transformed. To read this paper, click the link here. Otherwise, continue below:

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Corporate social responsibility is the idea that businesses should consider the social and environmental impact they have on the communities in which they operate, and voluntarily act to optimize this impact above and beyond the requirements of law. In the post-Washington Consensus world, where the power of multi-national corporations and trade agreements have grown rapidly at the expense of states, CSR networks have developed as a way to fill the power gap left by a significantly weakened regulatory attitude towards businesses. Since the UN Secretary General Kofi Annan introduced Global Compact, the UN Corporate Social Responsibility program, at the World Economic Forum at Davos, in January of 1999, the concept of CSR has grown throughout Europe and the United States. In response to the need for greater accountability and transparency in businesses claiming to be socially and environmentally responsible, certification and label organizations have developed that measure the extent of a company’s commitment to ethical global citizenship. These initiatives include the Global Reporting Initiative, the AA1000 Assurance Standard, the Social Accountability 800, and the Fair Trade and Fair Labor associations, among others. In the past decade, the American press and top corporate executives have embraced the idea of CSR with open arms, and almost every company now includes CSR in their annual reports, proudly exhibiting their environmental waste management efforts and community contributions. CSR has become a big business sector, with new consulting companies arising to show companies how to adopt CSR in their operations, or at least appear to do so, and business schools all over the United States creating CSR departments and incorporating ethics in all of their teaching. However, although the intent of CSR is certainly a good one, there is increasing doubt with regard to the efficacy of the concept.

Critics of corporate social responsibility come from both ends of the political spectrum. On the conservative end, neoclassical economist Milton Friedman argued that “the business of business is business” and nothing more; that it’s the job of the public sector to provide for the public good, while the only objective of the private sector should be the private good. [2] Echoing Friedman’s arguments, on November 28, 2006, Betsy Atkins, the CEO of Baja Ventures, a venture capital firm, wrote in Forbes Magazine that “the corporation’s goal is to act on behalf of its owners. The company’s owners–its shareholders–can certainly donate their own assets to charities that promote causes they believe in…. But it would be irresponsible for the management and directors of a company, whose stock these investors purchased, to deploy corporate assets for social causes.”[3] Both Friedman and Atkins conceded that though it is the responsibility of business to be honest in accounting, not deceptive or fraudulent, if a CEO decides to go further than that, he would be cheating someone of his or her rightful profits: “Insofar as [the CEO’s] actions in accord with his ‘social responsi­bility’ reduce returns to stockholders, he is spending their money,” wrote Milton Friedman, “Insofar as his actions raise the price to customers, he is spending the customers’ money. Insofar as his actions lower the wages of some employees, he is spending their money.”[4] The main problem with private enterprise taking on public interest, Friedman believed, is that leaders of private enterprises are not elected democratically by the political process, thus the choices they make are in effect tyrannical taxes inflicted on stockholders, customers, or employees; furthermore, the public good is not a CEO’s area of expertise and not part of his or her job description, so he or she probably does not know how to do it well. Friedman believed that corporate social responsibility is undemocratic because “the businessman – self-selected or appointed directly or indirectly by stockhold­ers–is to be simultaneously legislator, execu­tive and, jurist.”[5] He wrote in 1970 that the only rational kind of corporate social responsibility is the public relations kind, which might entice enlightened consumers and thus improve profits; indeed Milton believed that such marketing-based CSR is the only proper and responsible kind of CSR.

In many ways, the recent boom of corporate social responsibility in the American market has played out to Friedman’s expectations. Critics of CSR from the other end of the political spectrum complain that too many companies only pay “lip-service”[6] to CSR and publicity is not commensurate with action. Companies as notorious as the Dow Chemical Company, Shell, and Ford have invested millions in campaigns to appear more socially responsible without actually doing much to change their company’s operations; British Petroleum, which renamed itself BP in its “Beyond Petroleum” campaign, spent several million dollars more on their advertising than on any real alternative energy developments.[7] Nestle labeled a coffee product Fair Trade even though less than 1/10 of 1% of its product line is actually Fair Trade, and 75% of surveyed consumers did not know that Nestle’s Fair Trade label only applied to one product and believed that Nestle as a company was more socially responsible than it was in reality. [8] The online news magazine, Greenbiz.com, stated that “The overwhelming majority of environmental marketing claims in North America are inaccurate, inappropriate, or unsubstantiated, according to a comprehensive survey released today.” In a study of 1,018 consumer products bearing 1,753 environmental claims by the nonprofit organization TerraChoice, “all but one made claims that are either demonstrably false or that risk misleading intended audiences.”[9] “What’s at risk?” questioned the non-profit Equal Exchange, “Corporate marketing machines making token use of Fair Trade certification can lead consumers to mistakenly associate some whole brands with Fair Trade. A false image of reform can undermine public pressure for real change.” [10]

James Kanter wrote in the International Herald Tribune on January 26, 2007, that “many environmentalists…worry that companies that sign up to a green agenda for image reasons alone are creating the impression that voluntary pledges and new technologies make stiffer environmental regulations unnecessary,” and this risked “creating a false image that we can leave it up to business to solve our climate problems.”[11] What Friedman and critics on the right regard as the only responsible kind of CSR is exactly what critics on the left, such as Greenpeace, Body Shop entrepreneur Anita Roddick, and democratic theorist Robert Reich regard as the most irresponsible shortcomings of CSR. Greenpeace defines this public-relations oriented CSR “greenwash” as the process whereby “transnational corporations (TNCs) are preserving and expanding their markets by posing as friends of the environment and leaders in the struggle to eradicate poverty.”[12] Greenpeace and Reich believe that it is the very nature of corporations that make them incapable of truly helping the environment or fighting poverty. “Despite their new rhetoric,” Greenpeace wrote, “TNCs are not the saviors of the environment or of the world’s poor, but remain the primary creators and peddlers of dirty, dangerous, and unsustainable technologies….Despite their stated commitment to environmentalism, TNCs typically continue to justify their current activities, and new investments, with a cost-benefit assumption which fails to include the vast majority of environmental costs.”[13]

One main problem is that the basis for CSR lies in a convenient falsehood, that environmental consciousness is always good for business in the long run; because the logic of CSR relies on enlightened self-interest rather than true communitarian thinking. Reich argues that where CSR works in this marketing-based line of thinking, it is simply “smart management,”[14] and does not testify to any real social responsibility, and it shows that there is a limit to the amount of environmental good that corporations can do, for when the two inherently misaligned interests, private profit and the public good, oppose each other, inevitably companies must choose private profit. Joe Bakan, the writer of the documentary “The Corporation” stated that the job of a corporation is to make a profit, and that corporations can not be held responsible for the damage they create on public resources, however they can be sued by shareholders for not making enough of a profit; thus the role of corporations is inherently shaped by American laws that do not allow them to place their corporate social responsibilities above the bottom line.[15] In the words of Greenpeace, “The International Charter of Commerce finalized its Business Charter for Sustainable Development about a year before the June 1992 Earth Summit….with a convenient but unfounded assertion that there is a natural convergence between the needs of environmental protection, sustainable development, economic growth and profitable market conditions for business.” Greenpeace believes that this convergence is short-lived and superficial if not completely bogus. According to The Economist in a book review on September 6th, 2007, Robert Reich stated in his new book, Supercapitalism, “that companies ‘can not be socially responsible, at least not to any significant extent.’ and that CSR activists are being diverted from the more realistic and important task of getting governments to solve social problems.”[16] In another article on January 20th, 2005, The Economist staff reporter wrote that CSR as the only means for addressing public issues would be dangerous because companies will address issues as they become popular with the public but unlike the public sector, they do not have a long-term commitment to solving public problems; furthermore, publicity measures “will distract attention from genuine problems of business ethics that do need to be addressed,” such as proper accounting of company expenditures; this is because “private enterprise serves the public good only if certain stringent conditions are met. As a result, getting the most out of capitalism requires public intervention of various kinds, and a lot of it: taxes, public spending, regulation in many different areas of business activity. It also requires corporate executives to be accountable—but to the right people and in the right way.” [17]  The words of Robert Reich mirror the words of Greenpeace’s exactly:

Beneath the glossy public relations campaigns and the superficial environmental initiatives of the TNC’s lie destructive production processes and products that are at the heart of the global environment and development crises. Ozone-destroying chemicals, extremely toxic pesticides, and nuclear reactors are a few of these. No corporate environmental department tor green advertising can make a TNC whose lifeblood depends on such products and processes a friend of the environment….Clearly, the TNCs’ agenda…is more greenwash than green….Millions of people around the world, having borne the brunt of and organized against TNC depredations…realize that corporate claims on environmental issues often have no basis. Their experience demonstrates what common sense tells us: TNC’s are not primarily interested in environmentally sound, socially equitable development and cannot be relied upon to police themselves in environment and development issues. Control of TNC behavior must come from participatory governmental processes, the force of local and national laws, and the power of international commitments.[18]

Even former CSR poster child, Anita Roddick, who started the Body Shop, which alongside Ben and Jerry’s in the late sixties, embodied the principle of that businesses contributing positively to society, opposes the massive modern transformation of CSR. In an interview with the website BigPictureTV on September 16, 2006, Anita Roddick stated that she didn’t “think it was working” because “it’s been taken over by the big management houses, marketing houses…it’s a huge money-building operation.” She explained that the movement in the sixties was motivated by progressive thinking and grassroots movements, that it’s very different from “the economic language, which is about control” that dominates CSR today, where “everything has to be about the market economy.” She explained that early social entrepreneurs “took our eyes off the ball and when we put it on the ball again, we saw that everything has been hijacked.” Whereas early entrepreneurs believed simply in contributing positively to their communities, modern CSR advocates have created complex yet false systems equating CSR with profit but “they never told you…the truth that nobody wants to discuss: that if it gets in the way of profit, [businesses] aren’t going to do anything about it.” And by confusing the two different objectives and phrasing it as one bottom line, the true purpose for CSR is undermined. Anita Roddick most eloquently said on Big Picture:

So we still have rapacious businesses, we still have businesses in bed with government, we still have governments’ inability to measure their greatness by how they look after the weak and the frail, we still have governments’ only measure of success as economic measurements, and we still have businesses that can legitimately kill, can legitimately have boardroom murder, can legitimately have a slave economy, so that all of us…who are wealthy are guaranteed a standard of living that we are used to. And we have the complicity of the media, which dumb us down consistently by saying that nothing is more important than entertainment and celebrity…and you’ve got to keep purchasing. So I think Corporate Social Responsibility has got to have a little bit more courage, and nothing will happen unless financial institutions are changed, so that we are not measured by this one standard…this unimaginative bottom line…but [one] that does include human rights and social justice ….and we start listening to the real forerunners of the planet, the environmental movement, the social justice movement to help shape our thinking, then something will change. But for me…corporate social responsibility as it is….I don’t think it works, and that’s a shame, because it’s controlled the language; it’s hijacked the language. [19]

Latin American economic historian John Coatsworth, Director of Columbia University’s School of International and Public Affairs, agrees with Anita Roddick’s analysis, that in order for CSR to really change the way businesses operate, the ideas must be deeply incorporated into their core missions, so that corporations can really operate on the principle of double or triple bottom lines, rather than superficially kowtow to the ideas in marketing.[20] However, Coatsworth didn’t believe that CSR is at all detrimental to society, but rather that much more has to be done for corporations to truly internalize the values of CSR. Sarah Phillips and John Coatsworth agree that CSR as a movement is very positive; however the role of government and activist groups should not be undermined or co-opted; that a replacement of the public and nonprofit sectors by voluntary CSR would be dangerous.[21] All sectors have to work together in the effort towards sustainable development, which means greater governmental regulations alongside greater transparency in business and greater consumer empowerment. Likewise, The Economist dismissed Reich’s point of view in its staff review of “Supercapitalism,” instead favoring the words of Simon Zadek, the boss of AccountAbility, a CSR lobby group: “The ‘whether in principle’ conversation about CSR is over….What remains is ‘What, specifically, and how?”[22] Business Week puts the responsibility on consumers to figure it out. Reporter Sarah Rich wrote, “Saavy advocates of sustainability know that business is not the enemy of the good….In fact, business can be a vehicle for doing better in the world, and making a comfortable living with a guilt-free conscience as well. But in an increasingly crowded green business sphere, knowing who’s authentic presents a challenge….It’s now up to consumers to develop a radar for spotting duplicitous brands.”[23]

Throughout the history of American environmental politics, businesses have repeatedly taken on the ideas of more radical citizen activist groups, professionalized those ideas, and pushed the responsibility of greater environmental health onto the hands of citizen decision-makers. Anita Roddick lamented the “obsession with measurement” of contemporary CSR, which is dominated by social accounting agencies, marketing firms, and management consultancies.[24] Historian Susan Fleder also argued that “citizen successes at protection of resources and establishment of public reservations often came at the expense of other groups in society.”[25] Shifts in power from citizen activists to science and business professionals result in narrowing of “the scope of many reform initiatives…to technical matters that could be readily monitored by specialists and that posed little challenge to the status quo.”[26]

Similarly, in the urban occupational health movement, historians David Rosner and Gerald Markowitz wrote that corporations initially resisted any reforms to improve working conditions that would increase costs, but finally responded after occupational health advocates like Dr. Hamilton exposed the dangers of phosphorous, lead, and other workplace hazards to the American press, and after public awareness and new laws began to threaten the profits of the industries. When they began to take action, all of their policy measures were directed to co-opt any further protest by the workers. Rosner and Markowitz wrote: “Paternalistic benefit programs were often adopted by management as a means of increasing management’s control over the work force….Corporate leaders, still conscious of the significance of popular opinion in the creation of workers’ compensation laws, also feared that future reform efforts might be more radical. Hence, they sought means by which to gain greater control over the movement to make the workplace safer.”[27] Thus, the paternalistic benefits that corporations provided served primarily corporate interests, and minimum workers’ protection and rights were adopted to the extent that they would preserve corporate profit. The cost-cutting measures were treacherous. Company doctors and nurses who provided healthcare to workers could be corrupted to testify for the company’s interests at workers’ peril.[28] Rosner and Markowitz show that the beneficial workplace reforms that businesses adopted at the peak of the urban occupational health movement were actually adopted by way of compromise:

First, the new business-led efforts emphasized the responsibility of the workers themselves, rather than that of industry, to prevent accidents. Second, they narrowly defined the problem as one of safety rather than health. Third, they saw professionals, rather than workers or reformers, as the prime source of change and thus sought to take the discussion of safety and health out of the public arena.[29]

Winning the battle for greater workers’ protections in the Progressive Era came at the cost of losing workers’ and activists’ political voice. Can parallels be drawn between the Progressive movements for occupational health and the modern Corporate Social Responsibility movement? Are businesses undertaking the voluntary labels of “corporate social responsibility,” “fair trade,” or “green” to co-opt more radical movements led by local activists who demand that all businesses be held responsible for the effects they have on stake-holding communities? Is putting the burden on consumers to choose socially responsible products and companies, and paying for the extra price of doing good even when the application of this cost is dubious, in effect taking the responsibility away from businesses to ensure that their products are safe and fair when it should be the responsibility of government to enforce better environmental and wage laws for all? Is the emphasis on technical measurements for CSR undermining or bolstering the general message of the movement? Is an alternative vision of monetary value possible, one that places money within the context of yet-unquantifiable human and natural well-being, instead of the other way around: forcing welfare to be measured within the mathematical brackets of GDP?

The modern CSR movement addresses many more issues than the occupational health movement, and certainly many genuine benefits are taking place. In the past decade, McDonald’s has made many drastic changes to its classic menu by eliminating the unhealthy “Supersize” option, by providing healthier salad choices and promoting exercise, and by using recycled materials for much of its packaging. But what is the impact of CSR on the voices of environmental and social justice activist groups? CSR researcher Matthew Hirschland argued in his book, Corporate Social Responsibility, and the Shaping of the Global Public, that indeed most CSR actions on the part of companies do not run very deep. In the case of shareholder activism, the process required for a group of shareholders to address a concern to the Executive Board is exceedingly complicated, requiring more shareholder support than is often possible, and the final product of these shareholder petitions are easily vetoed by the Executive Board without further opportunity for recanting. Furthermore, these negotiations always take place behind closed doors, where companies agree to certain clauses in exchange for secrecy.[30] Thus, even the highly-acclaimed Shareholder Responsibility Initiatives (SRIs) come at the cost of corporate transparency.

One example of the costs of corporate co-option is the transformation of the organic movement from a small-scale local farming philosophy to a large-scale international corporate enterprise. Michael Pollan wrote in the Omnivore’s Dilemma, that when Walmart began to sell huge amounts of organic foods imported from all over the world, it was obvious that the original vision of the movement was over. Large, energy-draining transportation networks nullify some of the environmental benefits of organic farming. Furthermore, the line between organic and non-organic is blurred by dubious corporate practices, required for efficiency-oriented big businesses, and walking in the supermarket aisles of a store like Whole Foods, it’s impossible to tell which stories are real and which are fairytales. [31]

Is an alternative world possible? What will historians decades from now say about global environmental politics in the early 21st Century? This depends on the efficacy of today’s activists to continually challenge the status quo so easily adopted by mainstream businesses. As Fleder noted about the 1960’s, it is the role of citizen activist groups on the margin to introduce new ideas and push for better practices. When the movement becomes professionalized, what can citizen activists do to challenge the metrics and bring the movement to a higher level, one that truly embodies the original principles, that demands environmental justice as well as corporate response to fashionable issues? Perhaps the answers really lie with radicals like Dave Foreman, who exclaimed in his book, Confessions of an Eco-Warrior, that mankind should, in certain issues, adopt a more atavistic connection to nature, an animal rationality that accepts the emotional logic of the essential connections between people, living organisms, and the Earth.[32] Perhaps a de-professionalization is necessary, or a new way of looking at the world that incorporates the “priceless things,”[33] the human relationships, the natural connections into the metric of materialism and welfare as measured by GDP. Perhaps a double or triple bottom line can be engineered, but these multiple bottom line must not solely stick price tags on “priceless things” and convert the human experience to more of the same financial metrics, but truly negotiate a new manner of measurement that incorporates these values at the core.

Works Cited

Atkins, Betsy. “Is Corporate Social Responsibility Responsible?” Forbes, November 28, 2006.

Bakan, Joe. “The Corporation,” Big Picture Media Corporation, June 4th, 2004.

Bruno, Kenny. “Introduction to Greenwash,” Greenpeace International Publications, 2004.

Equal Exchange Organization. “On Fair Trade ‘Fig Leaves’” www.equalexchange.com/press-releases

Flader, Susan. “Citizenry and the State in the Shaping of Environmental Policy.” HIST 3424 course website.

Foreman, Dave. Confessions of an Eco-Warrior. California: Three Rivers Press, 1993.

Friedman, Milton. “The Social Responsibility of Business is to Incease its Profits.” The New York Times Magazine,

September 13, 1970.

Glater, Jonathan D. “’Greenwash’: A Way to Say Hogwash.” New York Times, May 17, 2006.

Greenbiz.com. “Most Green Marketing Aren’t True, Says News Report,” November 19, 2007.

http://www.greenbiz.com/news/news_third.cfm?NewsID=36271

Hirschland, Matthew. Corporate Social Responsibility and the Shaping of Global Public. New

York: Palgrave Macmillan, 2006.

Johnson, Geoffrey. “’Greenwashing’ Leaves a Stain of Distortion.” LA Times, August 22, 2004.

Kanter, James. “Buyers Beware: There Are Shades of ‘Greenness.’” International Herald Tribune, January 26,

2007.

Pollan, Michael. Omnivore’s dilemma : a natural history of four meals. New York: Penguin, 2006.

Rich, Sarah. “Are You Being Greenwashed? The green bandwagon is well and truly rolling. But what is genuine – and what’s green spin?” Business Week, March 29, 2007.

Roddick, Anita. “Corporate Social Responsibility?” Big Picture TV: Talking Heads, Talking Sense.

http://www.bigpicture.tv/videos/watch/310dcbbf4

 

Rosner, Davd. “Guest Lecture,” Columbia University, 4 October 2007

Rosner, David and Gerald Markowitz, ed, Dying for Work: Worker’s Safety and Health in Twentieth-Century America. 1987. HIST 3424 course website.

 

The Economist. “In Search of the Good Company.” September 6th, 2007.

The Economist. “The Good Company.” January 20th, 2005.


[1] Cover image from:

“The Good Company,” The Economist, January 20th, 2005.

[2] Milton Friedman, “The Social Responsibility of Business is to Increase its Profits.” The New York Times Magazine, September 13, 1970.

[3] Betsy Atkins, “Is Corporate Social Responsibility Responsible?” Forbes, November 28, 2006.

[4] Friedman

[5] Ibid

[6] Jonathan D. Glater, “’Greenwash’: A Way to Say Hogwash,” New York Times, May 17, 2006.

[7] Geoffrey Johnson, “’Greenwashing’ Leaves a Stain of Distortion,” LA Times, August 22, 2004.

[8] “On Fair Trade ‘Fig Leaves’” www.equalexchange.com/press-releases

[9] “Most Green Marketing Aren’t True, Says News Report,” GreenBiz.com, November 19, 2007. http://www.greenbiz.com/news/news_third.cfm?NewsID=36271

[10] “On Fair Trade ‘Fig Leaves’” www.equalexchange.com/press-releases

[11] James Kanter, “Buyers Beware: There Are Shades of ‘Greenness,’” International Herald Tribune, January 26, 2007

[12] Kenny Bruno, “Introduction to Greenwash,” Greenpeace International, unknown date, p.1

[13] Ibid, p. 1, 3

[14] ““In Search of the Good Company,” The Economist, September 6th, 2007

[15] Joe Bakan, “The Corporation,” Big Picture Media Corporation, June 4th, 2004.

[16] “In Search of the Good Company,” The Economist, September 6th, 2007

[17] “The Good Campany,” The Economist, January 20th, 2005.

[18] Kenny Bruno, “Introduction to Greenwash,” Greenpeace International Publications, 2004, p. 28-29

[19] Anita Roddick, “Corporate Social Responsibility?” Big Picture TV: Talking Heads, Talking Sense. http://www.bigpicture.tv/videos/watch/310dcbbf4

[20] John Coatsworth, office hours with Kai Zhang

[21] Sara Phillips, discussion after class with Kai Zhang

[22] “In Search of the Good Company,” The Economist, September 6th, 2007

[23] Sarah Rich, “Are You Being Greenwashed? The green bandwagon is well and truly rolling. But what is genuine – and what’s green spin?” Business Week, March 29, 2007.

[24] Anita Roddick Anita Roddick, “Corporate Social Responsibility?” Big Picture TV: Talking Heads, Talking Sense. http://www.bigpicture.tv/videos/watch/310dcbbf4

[25] Susan Flader, “Citizenry and the State in the Shaping of Environmental Policy.” (HIST 3424 course website) p. 12

[26] Susan Flader, “Citizenry and the State in the Shaping of Environmental Policy.” (HIST 3424 course website) p. 15

[27] David Rosner and Gerald Markowitz, ed, Dying for Work: Worker’s Safety and Health in Twentieth-Century America. (1987, HIST 3424 course website) pp. x, xiv

[28] David Rosner, “Guest Lecture,” Columbia University, 4 October 2007

[29] David Rosner and Gerald Markowitz, ed, Dying for Work: Worker’s Safety and Health in Twentieth-Century America. (1987, HIST 3424 course website) p. xv

[30] Matthew Hirschland, Corporate Social Responsibility and the Shaping of Global Public. (New

York: Palgrave Macmillan, 2006)

[31] Michael Pollan, The Omnivore’s Dilemma, a Natural History of Four Meals. (New York: Penguin, 2006)

[32] Dave Foreman, Confessions of an Eco-Warrior. (California: Three Rivers Press, 1993)

[33] Famous Mastercard “Priceless” campaign: “There are some things money can’t buy, for everything else there’s Mastercard.”